Nuconta Onboarding

  • Concept
  • Onboarding

A new flow between acquisition and the working app.

Designed onboarding flows that built the relevance of account products alongside the credit card.

An initiative I drove together with my product manager at the time.

Company
Nubank
Year
2020
Role
Product Designer

A new flow

We started by adding a new flow to the journey, so a new customer goes from acquisition, through onboarding, to a working app.

  1. acquisition
  2. onboarding
  3. working app

Concept

  • Flexible to add more steps
  • With progress feedback
  • Tailored illustrations
  • Design system 2.0 (new at the time)

Impact

The concept led the Growth team to create a dedicated team to look at onboarding, not just for Nuconta but also for the credit card.

Next project Address Scanner Feature — Spoke